In a few hours we will witness the launch of the new iPhone 13, 13 Mini, Pro and Pro Max (event that we will commemorate live on our Twitch channel starting at 18:45) and it seems that the new Apple smartphones should continue to follow the excellentsales performance achieved by the current generation, according to what reported by the latest report by JP Morgan.
The investment company, in fact, believes that 2022 could be another record year for Apple;In addition to the iPhone 13, we should also think about the next generation of iPhone if the demand for smartphones is kept on iOS.Among the other details that emerged from the report of JP Morgan is also the price issue, which seems to be still wrapped in mystery;In fact, analysts are not ready to unbalance themselves and therefore we will have to wait for the event tonight to have confirmations in this matter.
But not all Apple branches should bring good fruits;JP Morgan expects a setback on the services front, suggesting that the current growth rate of 30% is no longer sustainable due to the attachment of the restrictive measures imposed by the pandemic;A drop is probably expected for all those most attractive services for home consumption (such as Apple TV+ and fitness+).
In any case, it is expected that 2022 - overall - be very positive, this also starting from another key element, or the fact that Apple's 2021 is not generating a high volume of revenues in extraordinary, but that it is exactlywithin market expectations.This means that there should be no unfavorable conditions capable of dragging the revenues of next year downwards.