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The arrival of iOS 14.5 was a real milestone in terms of privacy. As we have seen, in order to activate advertising tracking of the user who uses them, applications are now obliged to obtain the explicit consent of the user. There will therefore be a pop-up window that will inform the user of the tracking activity, with the latter being able to easily decide to deny permission and disable tracking.
iOS 14.5, how privacy management changes and why it is important for users
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The most critical voice against this new tracking consent management system was certainly that of Facebook, with CEO Mark Zuckerberg who went so far as to buy entire pages on some of the most important American newspapers to explain how tracking takes place and , above all, because it is fundamental to the American company.
Tracking, according to Facebook, is necessary to keep the social network free
Continuing with this operation that we could define as moral suasion, the Facebook and Instagram apps have started showing warnings about the importance of tracking of users, bringing into play the gratuity of the two social networks.
As we can see from the images, the information page of the two social networks explains that users should accept tracking to get advertisements closer to their interests, to keep Facebook and Instagram free and to support companies that rely on personalized ads for reach their target.
The new screenshots, which Facebook has defined as "educational screenshots", come as a corollary of an internal memo - which became public in recent days - which analyzes how the arrival of iOS 14.5 will have a negative impact on advertising campaigns on the social network.
Could there be a paid version of Facebook or Instagram in the future?
In closing, making the collection of personal data a condition of the free Facebook has led more than a few analysts to imagine that it could get a paid version of the social network.
iOS 14.5 will have a negative impact on Facebook advertising campaigns. An internal memo reveals it
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Among the clues brought in support of the thesis, there is also the removal of any mention of gratuity from the Facebook home page, which once indicated that the social network would be free and free forever.
In Mark Zuckerberg's famous deposition to Congress, the young executive pointed out to a specific question that "in any case, there will always be a free version of Facebook", thus suggesting that a non-free version could also be released alongside than the one currently in use.