NOW
Daniele Semeraro
The company, which was previously part of Huawei, returns to the Italian market with many new features, starting with a very interesting smartphone dedicated to young people, creators, those who love photography and making videos
ShareHonor is back. After several months of absence, the Chinese brand, previously owned by Huawei, becomes a company in its own right and returns to the public in style with a product, the HONOR 50 smartphone, dedicated mainly to a young audience, who loves taking pictures and videos and especially creator and vlogging activities.
The new HONOR
The company, founded in 2013, boasts 200 million active users worldwide, ten thousand employees, four research and development centers and over one hundred innovation centers. From what is now its older sister Huawei, HONOR certainly inherited fast charging, excellent cameras and advanced artificial intelligence features, as well as many software features. With a fundamental difference: the company is now totally independent and therefore can install Google Services on its products: HONOR 50 has, in fact, a normal version of Android 11 with the Play Store and all the apps available. It is no small matter, even if the management hardly mentions this important detail: "The strangeness is not having Google services, not having them", they confided to us. The relaunch of Honor also coincides with a new team and a higher ambition: that of increasingly becoming the reference point for the young range of consumers, who love powerful smartphones with which to create, have fun, study and play. Many partnerships signed with important companies - among which we mention Microsoft and Qualcomm - and many types of new products arriving, not just smartphones: "In HONOR - explains to Sky TG24 Anya Nikoloska Zelenkov, marketing and communication director - we want to create an intelligent world and we will certainly expand our range of PCs, which are already well known, and then we will have new tablets, headphones and even new smartphones”. But let's go, in the meantime, to get to know the new HONOR 50 closely.
The main features
The new HONOR smartphone has a 6.57-inch curved 75-degree display and is very light and easy to handle (175 grams in weight for 7.78 mm in thickness) . The colors in which it is sold are also very interesting: Frost Crystal, which is inspired by snow crystals, the bottle green of Emerald Green, a sober Midnight Black and Honor Code, the model we tested, which recalls the company logo . The screen, which displays very well even in direct sunlight, is able to show up to 1.07 billion shades of color and is able to update itself dynamically up to 120Hz avoiding straining the eyes of those who looks at it, even for a long time. On board the HONOR 50 we find a 4,300 mAh battery, well balanced on the software side, which with use from morning to evening can easily take us to the next day. And then there is an interesting fast charge (Honor SuperCharge single-cell double loop at 66W), which - in our test - with the original charger charges the phone from completely empty to fully charged in 41 minutes (in 15 minutes yes goes from 0 to 56%, in half an hour to 88%).
The photographic features
The photographic ones are certainly among the most interesting features. The rear design - where we find four cameras - is inspired by dual lens cameras: here we find a 108 megapixel main lens, a macro lens, a wide angle lens, a depth sensor and a flash. And since the main target of this phone is the young range who use the front camera a lot - between selfies, vlogs, social media - here we find on the screen a 32 megapixel front camera with a wide viewing angle capable, thanks to a multi-channel architecture at the processor level (it is a Qualcomm Snapdragon 778G), to take ultra-sharp selfies but above all to use multiple cameras simultaneously in a single shooting stream: it is thus possible, for example, to shoot video in picture-in-mode picture recording front and rear cameras simultaneously, use two rear cameras, switch between single and dual camera recording, and so on for six different modes. Finally, an interesting function: the wireless headphones connected in Bluetooth can be used as real microphones during video capture.
Verdict, availability and prices
Of HONOR 50 we appreciated, in addition to the style and handling, the fast battery charging and video recording features. However, the wireless charging function is missing. HONOR 50 is sold in the 6 gigabytes of RAM and 128 storage configuration at a starting list price of 529.90. For all those who pre-order the smartphone there will be a 50 euro coupon on the purchase of the product on HiHonor until November 11th.
Pros and Cons
PROS
AGAINST