The innovative Samsung Galaxy devices will be the protagonists of the music show, giving the new edition - arriving from September 16 on Sky and Now - an even more digital and connected character, in constant dialogue with Gen Z
Samsung confirms its proximity to the world of music, with the presence as Main Partner - thanks to Brand Solutions, Department of Sky Media, and Fremantle - A X Factor 2021, Sky's musical show on air starting from Thursday 16 Septemberat 9 pm.15 on Sky and streaming on Now.The innovative Samsung technology will represent a digital bridge between the competitors and the outside world allowing X Factor 2021 to stage an increasingly connected edition and live contact with the Gen Z.
The Galaxy devices of the Z series, the innovative smartphones with a flexible display, in which the video call functions take a new shape, thanks to the possibility of folding the device screen in Flex mode, the technological allies of the competitors will be from the first performance.Already from the auditions, in fact, the aspiring competitors, thanks to Galaxy Z Flip, will have the opportunity to reach their loved ones with a videocall to tell their impressions and share their emotions immediately after their first performance.
The 12 finalist competitors who will arrive at the live, will also receive a Galaxy Z Flip3 5G, the latest generation folding smartphone, presented in August on the occasion of the Galaxy Unpacked event.Thanks to Galaxy Z Flip3 5G the finalists will be able to tell their adventure, communicate with each other and with their judges and connect with loved ones and fans.The innovative Galaxy device, characterized by a design and captivating colors, will act as a diary, the confidant always present in the hedes of emotional story that will deepen the personal and artistic stories of the competitors.In addition, the finalists will also receive the new Galaxy Buds2, wireless earphones equipped with active noise cancellation, so you can listen with exceptional quality the pieces in preparation for the performance and completely immerse yourself in the sound thanks to a truly engaging audio experience.
Samsung technology will support not only competitors, but also the judges and the entire crew of the program, holding an important space and function in the different phases of the show.Galaxy Z Fold3, the folding smartphone that opens taking on the size of a tablet, will play a very important role within the show.Galaxy S21 Ultra, thanks to its extraordinary video and photographic business, will be used for some particular shots of competitors.While the Galaxy Tab S7 and Galaxy Book will support the backstage activities including the reading of the stairs of the episode or the order of performance of the competitors, and a useful work tool for all the daily activities of judges and producer in preparation for performance, thus making each phase of the program increasingly effective and avant -garde.
“Technological devices, smartphones in particular are fundamental elements of our daily life: in addition to allowing us to communicate and keep us in contact with each other, they are essential tools to express their creativity and entertain.Listening to music through the smartphone has now become a custom, "commented Paolo Bagnoli, head of marketing of the Samsung Electronics Italia's telephony division."We are pleased to be Main partner of X Factor 2021 and support the talent stories of the artists of this edition and all Galaxy fans through our innovative devices, among all the folding smartphones Galaxy Z Flip3 5G".
In a revolutionized edition - at the start from Thursday 16 September at 9 pm.15 on Sky Uno (channel 108, digital terrestrial channel 455), always available on demand, visible on Sky Go and streaming on Now, with the debut of this edition which will be in simulcast on TV8 (at key 8 of the remote control),While from the following week X Factor 2021 will go every Wednesday in the early evening - and which promises news on the front of musical creativity, thanks to the involvement of a new host and the new methods of composition of the four teams, with the abolition of the division intoTraditional categories, Samsung thus fits into partner, with a particular link with Gen Z, permeating every moment of the show with its innovative solutions, helping to build a story of authenticity, enhancing every musical and creative moment, as well as thePersonality of competitors.